As the travel industry continues to evolve, so does the importance of user experience (UX) in travel technology. With the rise of digital platforms and mobile applications, travellers have become increasingly reliant on technology to plan and book their trips.

So it’s important that travel technology companies understand the value of UX in creating a positive and memorable travel experience.

Increase customer loyalty

According to a study by Deloitte, "Travel companies that invest in improving the user experience for their customers can generate loyalty, repeat business, and even increase revenue."

This is because a well-designed user experience can help to reduce the stress and frustration that can often come with travel, making it more enjoyable and easier for customers to plan their trips.

Travel booking technology designed with the user in mind makes it easy and efficient for customers to book their trips. Providing a user-friendly interface and intuitive booking process makes the travel experience as seamless as possible.

Build trust & credibility

In addition, UX in travel technology can also play a critical role in building trust and credibility with customers. As stated by Jonty Bloom, a business correspondent for the BBC, "Travel companies that can provide a positive user experience and build trust with their customers are more likely to succeed in the long term."

By focusing on UX, travel companies can create a more personalised and memorable experience for customers, increasing the likelihood of repeat business and positive word-of-mouth recommendations.

Improve efficiency

A well-designed UX can also help to improve operational efficiency for travel companies. By streamlining the booking process and providing real-time updates and notifications, travel companies can reduce the workload on their staff and provide a more efficient and effective service to their customers.

This not only benefits customers but also helps travel companies to save time and resources.

The importance of UX in travel technology cannot be overstated. By focusing on creating a user-friendly and efficient platform, travel companies can provide a seamless and enjoyable travel experience for their customers while building trust and credibility.

As Apple co-founder, Steve Jobs, said: "Design is not just what it looks like and feels like. Design is how it works."

At Snowfall, we believe that good design and UX are critical components of travel technology.

To find out more about how our multimodal travel platform, Junction, employs great design to help travel businesses build credibility, loyalty and improve efficiency, talk to our team.