Snowfall acquires travel tech start-up AmigoGo

The acquisition brings synergistic tech expertise and product innovation to further enhance Snowfall's multimodal travel platform, Junction.

Snowfall Acquires Travel Tech Start-Up AmigoGo Hero Image

London, UK (August 29, 2023) - Global travel technology innovator, Snowfall, has announced the acquisition of tech start-up AmigoGo, an innovative travel app that enables groups to plan and book trips collaboratively.

AmigoGo was founded by tech entrepreneurs Nick Castrioty and Josh Sparkes in 2020 and launched to market in 2022, as a ‘Pinterest for travel’ with the aim of solving the pain-points of communal decision-making experienced by friends or family members when arranging a group trip.

The acquisition is a strategic move to bring synergistic tech expertise and product innovation into Snowfall that enhance its Junction cloud-based B2B multimodal travel retailing and distribution ecosystem. The integration of AmigoGo will enable Snowfall to build on the collaborative consumer-grade trip planning capabilities of its tech offering (which already includes TripBoards within the Junction One online booking tool). Snowfall believes that self-servicing and the ability to plan, book and share travel plans as a group are crucial for delivering the digital experience that travellers expect, while driving adoption, productivity and cost-savings for travel managers and their TMC partners.

Nick Castrioty and Josh Sparkes have joined Snowfall and are bringing their extensive technology expertise to key product and delivery roles within the Junction ecosystem.

Simon Arvidsson, Chief Growth Officer, Snowfall commented: “We are always looking at ways that we can expand and enhance the Junction tech offering, whether that is organically, or by acquisition. We are also keen to embrace tech disruptors and entrepreneurs whose knowledge and tech solutions are a strong fit for our business. AmigoGo’s innovative group trip planning solution will further strengthen Junction’s technology ecosystem and we are excited to welcome Nick and Josh to our tech and innovation team."

Nick Castrioty, CEO & Co-Founder of AmigoGo said: “Right from the start, we fell in love with Snowfall’s mission and share a similar vision for the future of the travel industry and a common philosophy in our approach to building technology for the next generation of travellers.”

Josh Sparkes, Co-Founder, AmigoGo added: “We've always been driven by the ambition to innovate and elevate the travel experience. Joining Snowfall promises a bright future and we are excited to be delivering game changing products to travellers all over the world."

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Andrew Harreiter

Head of Marketing

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