Snowfall expands in Australia with CT Partners deal

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Snowfall is continuing to expand into the Australia market and challenge legacy providers with its ground-breaking multimodal travel sourcing and booking platform, Junction.  The global travel tech specialist has signed a strategic agreement to become a preferred technology provider to CT Partners, Australia’s largest network of independently-owned corporate travel management firms and premium leisure agencies.  

CT Partners was founded in 2004 by a group of Australian owned travel companies who aspired to create a partnership that was designed to serve the needs of their travellers and ensure the best possible commercial outcomes for their businesses. Today CT Partners’ membership has reached 31 agencies, with a combined turnover of more than AUD$2 billion. 

The agreement sees CT Partners offer Snowfall’s Junction platform to its TMC members. This includes the consumer-grade multimodal booking and trip management tool, Junction One. Junction One offers a gateway for TMCs and corporates to provide business travellers and travel bookers with access to the unrivalled global cross-vertical content and first-to-last mile traveller experience provided by Junction’s cloud-native multimodal travel content marketplace, Junction Go, and innovative traveller assistance and disruption management functionality, Junction Plus. 

The announcement builds on Snowfall’s launch in Australia in June this year when it signed deals with global TMC Traveltrust and Gray Dawes Group’s Australian agency acquisition, MP Travel, both members of CT Partners, to implement Junction One for their corporate clients. Earlier this month, Snowfall also signed Bay Travel, another of CT Partners' member TMCs, to its Junction platform.

Stefan Cars, CEO, Snowfall commented: “This is game changing for the market; CT Partners is empowering its members by delivering cutting-edge shopping, booking, and content solutions to their customers.” Cars emphasised Snowfall's excitement in establishing a strategic partnership with CT Partners, a highly influential and respected travel buying network in Australia.

“Gaining access to the Junction platform through this partnership will provide a competitive edge for TMC members affiliated with CT Partners,” he said. “The technology will enable them to offer their customers an advanced, consumer-friendly booking experience supported by the world's largest marketplace of bookable content. This includes NDC content, which will not only enhance value and choice for corporate clients but also create new revenue opportunities for their businesses. Additionally, the availability of Junction Go's NDC content is particularly significant for the Australian market as it eliminates the need for TMCs and their clients to seek NDC fares outside of their booking tools”

Matt Masson, CEO, CT Partners, said: “We are delighted to form this strategic relationship with Snowfall as a preferred technology partner. There is a lack of competition in the market, particularly in terms of online booking tools and we believe Junction will help members to become more competitive while providing our customers with a next generation user experience. We’ve been impressed with the way that Snowfall has listened to TMCs in the market, has understood their technology pain-points, and recognised an opportunity for Junction to fill a gap.”

Media contact

Andrew Harreiter

Head of Marketing

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